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Words & Phrases to Avoid

Avoiding the Spam Filters
Words and Phrases that Can Cause Your Email To Be Blocked

While we are 100% against sending email to anyone who hasn't requested it, the measures AOL and various ISPs use to filter out spam are the equivalent of throwing out the baby with the bath water. They are blocking legitimate mail and still letting through spam.

Take a look at the following list and see if you think these are words which should keep someone from getting email from you they've requested.

Just using one of these words below probably won't get your email blocked, but use it a couple of times or with one or more of the following words and your email may be blocked by a "spam" filter.

Common Words and Phrases to Use with Caution

Although not all of these words will apply to you directly, you should be aware they are potential triggers for Spam Filters.  The words we are most affected or could be affected by are highlighted in red and bolded.

#1

Affordable

Bargain

Cards Accepted

Call

Check

Claims

Click /Click Here / Click Below

Click to remove

Compare rates

Congratulations

Cost / No cost

Dear friend

Earn $

Extra income

Form

Free and FREE

Free installation

Free membership

Free offer

Free preview

Get it now

Guarantee Here

Hidden Insurance

Investment / no investment

Investment decision

Legal

Lose

Marketing

Marketing solutions

Message contains

Money

Month trail offer

Name brand

Never

Now

Offer

One time / one-time Opportunity

Order / Order Now

Order today/ Order status

Orders shipped by priority mail

Performance

Phone

Please read Potential earnings

Price

Print out and fax Profits

Real thing

Remove

Removal instructions

Sales Satisfaction guaranteed

Solution Success

Subscribe

The following form Unsolicited

Unsubscribe

US dollars

Wife

 Additional Words and Phrases to Watch out for…

100%

100% satisfied

50% off!

4U

Act Now!

Accept credit cards

Additional Income

Aging

All natural / All new

Amazing

Apply online

As seen on…

Avoid Bankruptcy

Best price

Best rates

Big savings

Billing address

Breakthrough

Buy direct

Call free

Call now / Call Now!

Cancel at any time

Can't live without

Cash bonus / cash

Casino

Cents on the dollar

Checks / Check or money order

Click here

Collect

Compare

Completely free

Congratulations

Consolidate / consolidate bills (debt) (Your debt)

Coupons

Credit card / Credit

Discount / Discounts

Do it today

Don’t delete

Double income

Easy Terms

Eliminate Debt

Email Marketing

Exercise

For free / for only ($)

Forward to a friend

Free! / Toll free

Free consultation/ free access

Free leads

Free website

Freedom

Full refund

Get Paid

Giving away / giving it away

Great offer

Guarantee / guaranteed

Hidden

Income

Increase

Increase sales

Increase traffic

Incredible

Information you requested

Investment

Join Millions

Limited-time only

Loan / Loans

Lose Weight

Marketing solutions

Meet Singles

Million Dollars

MLM

Mobile phones

Money back

Money order

Mortgage information

Multi level Marketing

No cost / no fees

No gimmicks

No Hidden Costs

No-obligation

Now only

One-time mailing / one time offer

Online Marketing / online offer

Opportunity

Opt in

Order Now

Please forward / please read

Pre-approved

Promise you

Quote (no obligation)

Refund

Remove / removed / removal /removes

Reverses Aging

Risk free satisfaction / Risk free

Satisfaction Guaranteed / Satisfaction

Save $

Save up to

Search engines / search engine listings

See for yourself Sex

Serious cash

Special promotion

“Stops” or “Stop”

This is not spam

Time Limited

To be removed

Unsecured debt / unsecured credit

Unsubscribe

Urgent

Vacation

Viagra

Visit Our website

What are you waiting for

While supplies last

Why pay more

Win / winner

Wrinkles

Winner

Work at home

You’re a Winner (!)

You’ve been selected / You have been selected

Your own

Additional information…

Using quotation marks, dollar signs and exclamation points in subject lines will frequently trigger mail filters, as well as using all capital letters (shouting). You should also never put a toll-free number in the subject line, since that will also cause your email to be filtered out by many Spam filters. And never use a font size larger than 2+, or you could trigger some Spam filters.

Please be aware that the above lists aren't meant to be comprehensive, and only identify some of the more common words and phrases that trigger Spam filters. One way to check? Send an email to yourself and some select friends (such as other Internet-based marketing moms) with Spam filters first, before sending it out to your customers, and see if it makes it through. Or, go out and buy one of the better software programs that will highlight words that could be identified as Spam. If you depend on email marketing to bring traffic to your web site, it is well worth the investment.

 

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Taken from several online articles.
Including: http://www.marketingforsuccess.com/wordstoavoid.html